Consumers Will Purchase 540 Million Web Connected Devices by 2014: Is Your...
Analysts at In-Stat have predicted that there will be 1 billion connected consumer electronics sold this year – 50 percent of which will be Smart TVs and Blu-Ray players. In reaction, some companies...
View ArticleAdvertisers – Now Would be a Good Time to Adjust your Set
In April 2011 Rovi launched the Rovi Smart TV Field Trial, a program for exploring new and emerging advertising opportunities on connected TVs. In addition to helping brands learn firsthand about...
View ArticleCatch ‘em While They Click: Rovi and Nielsen Reveal Phase II Findings of...
Rovi and Nielsen today released the results of phase II of our Smart TV Study, which was designed to assess the effectiveness of a range of interactive advertising on the connected platform. Continue...
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